Jordana Easy Shine Glossy Lip Color Sweet Strawberry

Jordana Easy Shine Glossy Lip Color is another of those lipstick-lip balm-gloss hybrid that has been around for quite a while, a small tube contains 1.9g of product and only retails for $1.99 (Which I suppose is a pretty sweet deal since the product is made in USA) .

The shade I picked up, Sweet Strawberry (08) is a shimmer-free, (slightly) cool red that provides a fair bit of color, glossy-but-not-obnoxious shine and comfortable and average-length wear. In a nut shell, it's very much like the fall 2009 limited edition Milani (a sister brand of Jordana) Styli Stick in Hip and Cool (that I have gotten/finished a backup for).  According to Dalenna's review, they are supposed to be dupes for the discontinued Victoria Secret glossy shine sticks.

Some minor drawbacks of the product are:1. It comes with a slim (and long) stick that doesn't retract fully into the tube, it's quite easy to make a mess inside the tube, even though the stick itself isn't squishy. 2. There is an artificial fruity candy like scent, which is more than noticeable but not strong enough to mask the waxy base (aka the cheap lipstick smell) . 3. The silver print on the lid gets scratched off very easily (not a pretty sight).

Sweet Strawberry, Maybelline Cherry Me, Revlon Cherry Ice and Cherry Tart  - When it comes to pigmentation and wear time, Jordana easily outperformed the rest.

The wear time of Jordana Easy Shine Glossy Lip Color Sweet Strawberry is reasonable, it has a half-life of 3 hours on me. At the 2hr mark, I noticed some fading (that's even across the whole lip area) and some balmy shine hanging around. The fading continued after the 3rd hour...then I just wiped it off since I needed to eat/drink.

Overall: A well-formulated product and a great lip tint to toss into your bag or pocket. I probably won't repurchase since the packaging is getting on my nerve.