Shiseido cleansing foam is something that I have been loyal to since 2008. I decided to stick to the brand not only because the cleanser works well, it also turned out to be the most economical choice since each tube lasts me at least six months. Last fall, when I was restocking at my local TJmaxx (where this retails for 20 bucks instead of the regular $36), I saw the Benefiance version and decided to give it a try.
So far, I have tried most of the highend Shiseido cleansing foams: White Lucent (HG), The Skincare, Pureness and Benefique (yeah, that one with floral overload packaging). I hated the Pureness (which is for oily skin) but loved everthing else. Benefiance is designed for dry and/or mature skin, something that should work with my thinned out moisture barrier.
Aside from the grandma powdery scent, the Benefiance cleanser has a thicker, almost paste like consistency. It foams and cleanses very well and unlike White Lucent, this doesn't make skin feel squeaky. It's wonderful at what it does except for one exception. The ingredient.
Ingredients: Water, Potassium Stearate, PEG-8, Potassium Myristate, Glycerin, Dipropylene Glycol, Potassium Laurate, Stearic Acid, Myristic Acid, Glyceryl Stearate SE, Sorbitol, Cocamidopropyl Betaine, Lauric Acid, PEG-60 Glyceryl Isostearate, Polyethylene, Sodium Methyl Cocoyl Taurate, Phytosteryl Macadamiate, Talc, Trisodium EDTA, Phytosteryl/Octyldodecyl Lauroyl Glutamate, Ethylcellulose, Sodium Hyaluronate, Sodium Benzoate, Fragrance, Iron Oxides.
See polyethylene? That's those non-biodegradable plastic microbeads that screw up marine ecosystem. It's commonly used as exfoliator and straight up filler (because plastic always costs less than the actual product). Since the gritty bits in the cleanser aren't dense enough to scrub, they are there mainly to fill! I am not a tree hugger but I am pissed that an established brand like Shiseido would also use this kind of ingredient.
I am not a saint so I will keep using my tube (and have the beads washed down the drain). I will make an active effort next time, before I buy.