According to a quick Google trip, Spice is Up is one of the few (four maybe?) Baby Lips released for Holiday 2015 collection. I found it at Marshalls during one of my trips (Marshalls is next to the grocery store so...).
Packaging is the regular standard Baby Lips. Spice it Up is a stained berry red. There might be some minor difference between shades, the formula of this is good (not thin or waxy like some lighter shade) and instead of bubblegum, this has a cinnamon spice scent.
It gives an even tint on the lips and doesn't make my lips feel better or worse. I don't love the color but I suppose it looks a little more subdued that Cherry Me in permanent range.