Spotted another Sinful Colors display at Rite Aid. This seems like a holiday collection called Truly Madly Sparkly.
The one with Bling it On seems new. I already have the purple and other looks like they are from the permanent range anyway. After all these years, I finally realize that they release this kind of collections because many drugstores (like Rite Aid) doesn't carry the full Sinful Colors display.
The turquoise glitter one might be new as well.