Here are some (ancient) swatches of a Butter London display I saw at ULTA. Which has four color blocks of eyeliner, mascara, cream eyeshadow and nail polish.
Nothing special about the eye products - they are all quite thin and not very easy to blend.
Jade Jack
Pistol Pink (the polish is in a shade of glittery magenta)
I also tested the cream shadow from the permanent range. (Very chalky, thin and the colors are not at all wearable).
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