Sally Hansen Lip Shimmer Plumping Balm is marketed as a gentle plumping balm with a bit of shimmer and tint for subtle enhancement, not unlike the Clarins Instant Light Lip perfecter, where they copied the tube design from. I should have expected this (from the brand who always name their glosses as "lip treatments") but it turns out to be a mildly sticky clear gloss with fine golden flake-like shimmer.
The squeeze gloss contains a generous 9g of products and its applicator is a built-in black brush attached to the opening, not my favorite but I will deal with it. There is a medium baked sweet scent that's quite familiar (if not identical to the Gentle Lip Plumping Treatment that was discontinued 3 years ago) and rather pleasant and the gloss has a somewhat runny and serum-like texture.
Even though the Lip Shimmer Plumping Balm looks clear, it turns into a bright (but tamer than most color-changing gloss I have tried) cool pink within half a minute (and deepens a little as times goes on). It does condition a little bit and manage to fill in all the fine line...When I have a decent-lips day.
Overall: It's decent pink gloss for the sale price (I got it from Walgreens 75% off the normal 10-buck retail price). I am just a little annoyed that company would discontinue some great product then re-release the same thing in a less substantial form...Anyway, this is also discontinued anyway (According to their site, to make space for some Clinique-chubby-stick lookalike that every brand drugstore brand is making...Plus some other lip balms).