When I first saw the display, I knew I was interested in the new Maybelline Lifter Gloss (I didn't get it right away because sale at Walgreens is kind of lame). As soon as the locked down got relaxed and CVS sent me a 40% off coupon, I headed there and picked my toys. Patience is virtue, it turns out there are several CVS exclusive that are more appealing than the regular line up. I grabbed 014 Heat, a Sheer flush kind of red (because it is one of the few shimmer free shades).
While the gloss has a unique design, I hate this humongous plastic tube (it's larger than the already thicc Fenty but contains 5.4ml, almost half of Fenty Gloss Bomb's 9ml). The plastic is highly prone to scratches and that CVS security sticker (of doom) is near impossible to remove, because it breaks into tiny little chips instead of peels off... And the sticky residue was also a pia...
This might very well be the biggest lip gloss packaging ever and I don't get why.
A big boy like this comes with a big wand and it seems that Maybelline completely duped the sponge tip applicator. (The little black dots are soil... I dropped it during photo session, oops.)
Maybelline Lifter Gloss has a very strong (but tolerable) vanilla scent, a wet hydrating cream gel formula and a lovely watery sheen (it's not really like Fenty's thin glassy finish but a pleasure to use all the same).
014 Heat (neutral sheer red with creamy base tone) is a classic example of 血色感 that's often mentioned in Japanese magazines (Literally blood toned makeup but it translates into any makeup that emulate your natural flush). it's very close to being universally flattering. This is very much like Lipstick Queen Jean Queen but I found it neutral and healthier looking (Jean Queen has some of those color changing ingredients that pulls brighter blue red on me while heat remains somewhat neutral).
Bare Lips for Comparison
Maybelline Lifter Heat (several minutes later) This is a formula that moisturizes and plump up the lip line from within. I really adore this gloss but I am not sure if I will repurchase other shades... The packaging really is that bad.