Korres Lip Butter (12 dollars a piece) is probably one of the few affordable items you can get from Sephora, making it a great for-the-heck-of-it item to get, especially when I spent too long browsing (and not tempted by anything else).
Wild Rose is a deep neutral wine red that doesn't pull too purple or too brown. In the pot, there is a clear jelly quality that's not found in other (that look milkier) shades.
It even looks jelly on the lips. The texture is light, moisturizing and very easy to spread (I always use a lip brush) and despite my habit of overloading products, the color remains light (as in going well with bare face and all).
Wild Rose is a color suitable for all seasons and the light weight moisture will be appreciated for fall (not sure if it would work through multiple snowstorms though). I just realized that Korres is another brand (like Josie Maran) with a shrinking range at Sephora, let's hope it doesn't go into the route of Jurlique.