Almay Color Care Liquid Balm seems to be a very well-liked products that has been overlooked by me. I picked one shade up when it was on sale (more red tint never hurts?). The slightly muted sheer red has a watery consistency and a slight balmy feel, it's like Revlon's (long discontinued) Cherry in the Glow Super Lustrous lip gloss, but much diluted.
Doe-foot applicator is the same as the old Revlon as well.
I loaded on a lot (which soon got absorbed/evaporated) because I didn't like the barely there tint with the standard 2-3 layers. As a stand-alone product, I think I kind of like it (or lot really because I have gotten so much lazier nowadays, even with layering gloss) as it's moisturizing, flattering and doesn't require much effort.
Since I have tried the older Revlon Super Lustrous, this really just feel like an inferior substitute. Keep in mind, I am very biased from my last Almay purchase (TL/DR - Revlon discontinued a bunch of lip butter, which all resurfaced as Almay Butter Kiss lipsticks as if they are something new). At least I should give some props making some change to an old formula right(dilution is change)?
To another other product - Almay Smart Shade CC Concealer is quintessentially Almay: Boring/copy cat concept with a subpar formula. I found it at the clearance bin and got suckered by the cheap price.
The duo has a concealer and highlighter - Both thin, waxy and blend into nothing but a sheer white film. I would be so much happier if I spent the 2 bucks on junk food.
Overall: I shall avoid the brand like I always had (it's a more grown up brands in the drugstore, but as I get older...I don't see why should I reach for something that's poorer-quality than Maybelline and L'Oreal).